Are companies abandoning email marketers?

Y’all. Oy vey. What news we got over the last week.

First off, sorry I went radio silent…again. (or if you’re new, hello!) My personal life keeps getting busier and busier. I love emailing you all and talking email. I’m gonna try to keep doing this, it might be less often, though. There have been a lot of shifts at my day job and I’m thinking through how I can keep bringing you all valuable content.

Would you subscribe to a YouTube channel if I started one? I found I enjoyed recording and editing the talk I gave at this year’s Parcel Unpacked. I love talking through code. I hate doing slides. So video seems like a good place for me to go. I could do some free mini-courses? Let me know what you think.

Anyway, let’s get to the point of today’s email. Are companies abandoning email marketers? It sure feels that way to me. With the recent acquisition of Litmus by Validity, and the laying off of many talented folks on day 1, I’m feeling a shift in the industry. I won’t be surprised if there are fewer conferences dedicated to our craft as companies try to reach out to more generalists/higher level employees/move into enterprise spaces.

It just feels like they care less and less about us. I wish I had answers of what to do about this, but I don’t. The world is uncertain, money reigns.

But I do think these companies ignore us at their peril. Because we are a scrappy, stubborn bunch. We are the ones who shift course on a dime whenever the ISPs throw something new at us (Yahoogle and Microsoft, anyone?). We are the ones who take our customer journeys seriously to keep the capitalistic wheels turning. I see you and the work you’re doing. Don’t give up.

Where the big players ignore us, opportunity will arise for new people and companies to move in and change things up. (I mean, look at BeeHiiv, the platform I use to send newsletter and their astronomical growth. They’ve taken on giants and are succeeding.)

So hang in there, we know a few things are true in life: death, taxes, and a changing email landscape.

We’re in this together. And if you’re job hunting and I can make any connections, please reach out.

Talk Soon,
Megan

P.S. for the love of god, someone hire Carin as your lifecycle marketing manager.